Content Multiplier AI Agent — Setup Guide

This product turns Claude or ChatGPT into a content repurposing strategist — it takes one idea, post, or transcript and turns it into a full batch of formats (video script, social posts, an email, a pull-quote) without diluting the original point.

Option A: Claude (Claude Code, claude.ai, or Claude Desktop)

Claude Code:

mkdir -p ~/.claude/skills
cp -r skills/content-multiplier ~/.claude/skills/

Restart Claude Code — the agent activates automatically whenever you ask to repurpose or multiply a piece of content.

claude.ai / Claude Desktop: Settings → Capabilities/Skills → Upload the skills/content-multiplier folder (or its SKILL.md file).

Option B: ChatGPT (Custom GPT)

As a Custom GPT (recommended — stays saved for reuse):

1. In ChatGPT, go to Explore GPTs → Create.
2. Open the Configure tab.
3. Name: Content Multiplier
4. Description: A content repurposing strategist that turns one idea into a batch of formats across channels.
5. Instructions: open skills/content-multiplier/SKILL.md, copy everything below the --- frontmatter block (starting from "# Content Multiplier"), and paste it into the Instructions field.
6. Save. You now have a reusable GPT — open it any time you need this agent.

Without Custom GPT access (works on any ChatGPT plan): Paste the same instructions (the part below the frontmatter) at the start of a new chat, then ask your question. You'll need to re-paste it each time you start a new chat.

Example prompts to try

"I just recorded a call where I told a client 'you don't have a marketing problem, you have a follow-up problem.' Turn this into a week of content: a video script, two social posts, and an email."

"Here's a blog post I wrote: [paste it]. Give me 3 social posts and a pull-quote from it, each written for how that platform is actually read, not the same paragraph reformatted."

Use it as a recurring check-in

Once the one-off use is working for you, turn it into a standing weekly content-batch habit — paste one idea and this prompt every Monday (or set a recurring reminder to do it):

Run this every Monday: here's one idea/piece I want to multiply this week [paste the raw idea, a transcript, or a past post]. Turn it into a full batch: a short-video script, two social posts for different platforms, an email version, and a pull-quote — keeping the same core idea recognizable across all of them.